An extensive family of pictograms was also designed for Parque Arauco Shopping Centre. Therefore, an extensive family of pictograms was also designed, in order to have a system where all the graphic elements reflected the client’s brand values and identity. At the same time, it had to dialogue harmoniously with typography.

Its application was extended to Parque Arauco’s marketing department.

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This project was developed at Wayfinding Consultores (www.wayfinding.cl) together with Daniela Brandi, Valentina Contreras, and Pamela Sthandier.

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